Top 10 Features Every Clinic Website Should Have
If you have an individual physician website or a clinic website, you should make it as effective as possible for your practice. Think about major technical aspects that impact a website, like a website page loading speed, hosting provider, SSL Security Certificate, and mobile device compatibility which requires skilled technicians to successfully implement. It’s hard for a lot of healthcare professionals to conceptualise all of the components of an effective medical website (design, layout, usability, etc.), but there is a lot involved.
Without a professional website design, you could be wasting your time and money by not reaching the right audience. We understand the value of the clinic website in this digital and media age, a medical practice without a website could seem obsolete and untrustworthy. If you are planning to get website design from your practice, you must make the site more functional and easy to use. In this article, we share the top 10 features for every clinic website should use and take advantage of this to deliver good user experience and generate more patient’s enquiry. These things are apply to everyone, whether you are a dentist, dermatologist, general physician or even an Ayurveda therapist.
Feature - 1
Your clinic website must allow patients to request appointments online: Just like having your contact information well displayed online, your medical website should allow your patients to book medical appointments online without calling you. Why? Because a good number of online users like the convenience and are not good fans of telephones!
Feature - 2
Patient testimonials on a medical website are a must have. Testimonials from your patients talk on your behalf how satisfied they are. This is a must have feature especially if you are accepting new patients. Testimonials significantly influence visitor choice and build trust.
Feature - 3
The services tab of your medical website must speak about your top specialities: Have you ever had a patient asking you what you do? Your expertise or options they have in your office? This might not be a very common question though because patients trust their doctors to make good medical decisions for them. However, it is important to make your medical specialities well known by your customers or potential customers.
Feature - 4
Patients must see your clinic phone number and opening hours on every single page of your medical website: Patients come to your website because they know they can find help. Your contact information is the most important thing your patients must-see on your website regardless of how they got on to your website. They should never go looking for your contact information. It must be displayed right in front of their eyes.
Feature - 5
Doctors website design must ensure that email forms are easily accessible: Having a way of collecting emails is important for marketing efforts. Email newsletter sent to your potential client’s inbox with medical tips is important. These email opt-in forms should be easily accessible on all pages of your website.
Feature - 6
Medical website design cannot exist without doctor profile: Each medical practitioner including support staff like receptionists, patient care technicians and janitors should have their biographies on your practice website. It is important that when a client visits your medical office, they will be met by familiar faces and should know who is who without making guesses.
Feature - 7
FAQ’s section with every service page: FAQ stands for Frequently Asked Questions, and an FAQ page on your website is a collection of valuable information that your clients ask about your medical practices and healthcare services. This page is a useful way to organize information that your clients often ask. FAQ pages can offer lots of benefits, including:
- Improve your customer’s experience.
- Increase your online visibility on Google and other search engines.
- Boost call-to-action (CTA) since people will have basic information to make a decision.
Feature - 8
Integrated Google Map with your clinic website: You must have the Google Maps set up for your business to ensure your business is being seen on the web through Google’s search engine as well as on your website. It is very helpful for patients when they are driving to visit your clinic. It helps to create your clinic and wellness centre presence on google map.
Feature - 9
Sharing your medical insights on your website is quite essential: Every single day, thousands of potential clients are searching for some medical information online, especially on Google. Let’s say you are a paediatrician in Mumbai, India. Potential clients looking for immunization schedule or breastfeeding information might find your clinic website helpful if you offered this information to them for free. Even better, if you could deliver your medical knowledge in monthly trickles in their email or RSS feeds, that would be even more helpful.
Feature - 10
Connect your social media accounts with your website: Facebook and twitter are too big to be ignored in medical marketing: At this point, you must have a twitter account and a Facebook fan page. Facebook alone gets more visitors per day than Google. Sounds like a market share you might want to tap? Most medical practices serve small communities and when these communities are connected on Facebook, the word of mouth via social networking becomes an important marketing tool.
Clinic or hospital website should create an Internet presence that provides profitable results for your practice through patient acquisition, gives your patients a memorable and relatable venue of information, and places you ahead of your competition online.