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Register your business with Google — it’s the new yellow pages. It allows potential customers to find your company’s location and hours of operation easily. Customers can also post reviews of your business. By setting up a Google my business account, you can make your company more visible in online searches, extending your reach with a free form of advertising.
Over time, social media has become less of a nice-to-have and more of a business necessity. These platforms allow you to actively inform, attract and engage with your followers. Best of all, it is completely free to set up a business account on most social media sites, making it one of the more affordable ways to advertise your business. Creating paid posts and other forms of social media ads will still require an investment, however.
Content is the key to spreading brand awareness and connecting with your target audience. By creating engaging and informative content, whether through a blog, video tutorials or infographics, you can show your industry expertise and build trust with your audience.
Visuals are key. Investing in high-quality visual content for your site and social media is a must. Many users rely on images to decide whom to follow and which posts to engage with. Consider including photos or videos of your products, services, facilities or staff.